There is a lot of competition today for roofing companies. Generating roofing leads can be a challenge when it seems like a new roofing company is popping up every day. A roofing company needs to generate leads to sell its services and communicate the value of those services against its competition and keep up with the latest trends and technology.
The Covid-19 problem has caused a lot of issues over the past two years, and many roofing companies are struggling, primarily residential roofers. They can’t find new customers and continue to do service work for their old ones.
There are ways that you can sell your roofing services and communicate the value of those services and stay on top of all the latest trends and technology without spending too much time or money on it (check out some lead generation marketing techniques below).
The first way to create leads for your company is by making sure that you have a website with a blog. If you have a blog, it will attract people to all the information on it. They’ll also see your website and know how professional you are.
The second way is by providing social media content for your ideal customer. Social media is free, allowing people to learn about what your company does and get familiar with you personally.
Lastly, make sure that there’s constant contact between you and those who want to know more about what your services entail. Staying in touch can be done through email marketing, which is my favorite way to communicate.
Your Website Is The Best Place To Generate Leads For Your Roofing Business
Don’t let your nephew Billy build your website. It may be cost-effective, but you won’t get a single visitor to it. As good as Billy may be. He probably doesn’t have the first clue about website search engine optimization. You will be throwing money down the drain on a domain and web hosting.
Website search engine optimization is the process of modifying your website to rank higher in the search engines. By doing this, you can be seen by more people and get more traffic to your site.
The first step in optimizing your website is making sure that the content is relevant and engaging. You want people to read what you have to say and want to revisit your website.
It would be best if you had something they can’t find anywhere else: fresh content that’s not generic and repetitive like everyone else’s. The second step is creating a landing page for each service and location of your business services so that when someone searches on Google for something related to one of your keywords – like “roofing” or “repairing roof leaks” they can see what you have to offer.
When developing relevant, targeted content, you must use key phrases and repeat them throughout your articles. But it can’t be spammy. Google is smart and can read just like you and me.
Keyword stuffing is a big no-no now and will make your rankings fall like a rock. Putting keywords on your web pages is known as on-page SEO (search engine optimization). Ensure that you’re using various media types to reach more people: let people better understand what you do by providing images, videos, and even slideshows.
Hence, they find out more about your services without having to leave your website. Also, make sure that all essential information (like contact information) is easily accessible with these different formats.
Social Media For Roofing Lead Generation
If you want to take advantage of social media marketing, get a solid understanding of the different social media sites that exist out there. Facebook, Twitter, LinkedIn, and even Pinterest are all places where you can reach people with the information that you provide. They’re essential because they allow you to show your personality and engage in conversations with your customers (meaning they talk back to you by commenting or re-tweeting).
Think of each one of the platforms as a party. Each party has its own rules, and its partygoers have a different personality on each site. LinkedIn, for example, is built around professional connections and is a great place to get leads for commercial jobs.
Facebook and Instagram are both casual and visual platforms, respectively, where people are there to relax, scroll, and see what their friends are doing. But do not discount either platform as a place to earn a customer. A well-placed ad before or after a significant storm can keep you top of mind when your services are needed.
If you want to use social media efficiently for roofing lead generation, think about your ideal customer and tailor your messaging to attract them to your services.
Using a schedule for your updates that provide value and information will help you build trust with your audience while giving you time to do what you do best. Run your roofing company. If you update all the time with thin content, people could become annoyed and stop following or liking your page.
Email Marketing For Roofing Lead Generation
When it comes to lead generation marketing, there’s no better solution than email marketing. Email allows you to keep in touch with your customers and keep them updated on any new offers you have. This is why setting up an email list is so important: it allows potential clients to see your updates through a medium that guarantees delivery. An easy way of doing this is by using forms on your site. You can even build your forms using tools like Sinapi.io.
With email marketing, there are a few things you should know. The first is to make sure that the newsletters you send out don’t come across as spammy. Your emails need to provide value, not annoy people by trying to sell them something in every message. Secondly, you want to make sure that the emails are personalized so that they’re not generic-looking and boring. Lastly, send an email out daily to the people who sign up for your newsletter they want information, give it to them.
What Should You Include In Your Email Marketing?
As their trusted company, you should provide valuable insight and information such as tips for maintaining their roofs or what they should do if their shingles look worn. This way, the people who signed up for your emails see you as the go-to source for information and a trusted advisor to fix their problems.
Conclusion
Roofing lead generation is not an easy task. Roofers often have to work with many platforms and try many different tactics. What works for one company might not be the best strategy for another. That’s why it pays to experiment and figure out which marketing channels are working best for you right now. In this guide, we’ve covered three ways to generate more leads for your roofing company. It’s essential to understand and study them all because each one of them complements the other.
Suppose you are struggling to get more leads for your business. Reach out to BKXX Enterprises for a consultation to see where your customers are falling through the holes of your sales funnel.
