Local SEO is a tricky business. Google doesn’t say too much about what they want from local websites, but there are some basics that you can follow to boost your rankings in the search engine. This article will discuss 8 simple strategies for boosting your local search rankings on Google and other search engines such as Yahoo! and Bing.
If you want to win at local search engine optimization (SEO) but don’t want to depend on content marketing, other techniques can help. For instance, instead of focusing mainly on developing great original content for your site–which is a time-consuming and expensive endeavor–, you could focus more heavily on making sure the experience of visiting your website is engaging enough so visitors will stay there longer than they would have otherwise.
Try these strategies to attain high local rankings in the search engines:
1. Create A Facebook Group Of Your Ideal Clients
It’s important to reach your audience on social media, and for many professionals, that means building a strong community. If you’re good at bringing people together, then consider creating a forum or focus more of your attention on the needs of those who are likely to be interested in what it is you have offered them. As this group grows larger and becomes even closer-knit with one another, they will stay tuned into all things related to your brand because they already feel like an active member within it!
2. Use A Brandable Domain
The old way of building a website, using domain names that exactly matched the keywords you were trying to rank for in Google, doesn’t work anymore. Nowadays, it’s better to use brandable domains with your business name so as not only can they show up at all, but more importantly, they will be able to stay there when competing against other websites that are also bidding on those same keyword phrases and fighting each-other over web traffic.
3. Build an intuitive, Responsive Website
It’s not just about the content anymore – it’s also about how a website looks. This is where responsive design comes in. What that means for your site is that it will automatically adapt to whatever device people are using to view it (e.g., desktop computer screen, laptop screen, tablet, or smartphone).
A good website builder is essential to ensure that you have a responsive design for all devices. According to Google, desktop web traffic has decreased by 22% in the last year, while mobile web traffic increased by 114%. Make sure your site accounts for this change with an updated and professional website!
A well-designed webpage can make or break any business’s success online. That’s why it pays off more often than not when hiring someone who knows how to create eye-catching graphics on top of clean code, so they work flawlessly across browsers and sites alike–especially if you want them ranking higher than those lesser websites out there.”
4. Use On-Page SEO
Blogs are a great way to educate your customers and generate awareness for your business. Blog posts can be on any topic- from the latest news in marketing to how many steps you need to take every day (we don’t recommend this one). Posting new blog content at least once per week is a good benchmark of success–though if it’s more than that, we applaud you! It would help if you also made sure all post titles include keywords related to your industry or niche, so they show up when people search with those terms.
You want these articles to rank high for specific key phrases within Google’s algorithm. Make sure there are no duplicate content issues by checking out sites like Copyscape and Plagiarism.
The most important thing you can do for your website to rank better is to optimize your blogs with headings, keywords, and labels. Choose appropriate words such as “restaurants in Chicago” or “bars in New York City” instead of just using general phrases like restaurants or bars.
5. Speed Up Your Website Loading Time
You want to make sure that your website loads quickly so people can find and enjoy content without having to wait. There are many things you can do to speed up your loading time, including buying a dedicated hosting service from an IT company like A2 Hosting that has lots of storage space, using plugins like WPTouch or WP Rocket for iOS devices, optimizing images with compression tools, compressing scripts on the site (if they’re not already compressed), caching pages if possible, lastly, keeping track of browser cache times by noting how long it takes until Googlebot crawls back through again.
6. Verify Your Business With Google My Business
When you want your business to appear on Google Maps, the first thing that you need is a verified account with them. Once this has been done, your company will be more likely to show up in higher rankings when people search through the maps app or website.
7. Build Local Citations
Citations are when your business name, address, and phone number are listed on the web. They help boost visibility for businesses by placing their information in multiple places online, which will be seen more often than a single listing that is not found easily through Google Maps or other search engine listings. The more citations you have, the better the chance of being ranked higher among local results AND getting noticed across social media outlets like Facebook with people sharing articles about what they’re doing locally. Hence, it’s important to make sure all these sources match up with one another!
To rank high within pages on Google maps, there needs to be consistency between them as well because if someone sees different info from two separate links -then- how can we know who this person really is. BKXX Marketing can make sure all of your citations are synced if you make any changes to your business information.
8. Earn Reviews From Your Customers
Marketing to a broader audience and building trust in the search engines can really help your business.
You should encourage customers to publish reviews of their experiences with you so that they’re confident enough about who they work with, but also because this will establish some credibility for yourself online.
If you aim to succeed at local SEO, you won’t need to focus too much on content marketing.
When you focus on these local SEO techniques, you can beat those competitors who invest heavily in content.
Suppose all of this seems to overwhelm you to take on yourself. I understand, we are here to help you get to the top of the local search results. Reach out to BKXX Enterprises today for your local SEO services to get your website to the top of the search results.