Many digital marketing professionals are constantly debating the best way to drive traffic to their clients’ websites. Some believe that SEO (Search Engine Optimization) is the most effective, while others swear by PPC ( Pay-Per-Click) advertising. Both marketing tactics have their pros and cons, so in this blog post, we will compare SEO vs. PPC pros and cons side by side to determine which one is more advantageous for your business!
Is SEO Better?
SEO is the marketing strategy that ranks web pages in search engines based on keywords. The ranking of a webpage determines where it will appear when someone performs a keyword search. It’s also known as an “organic” way to advertise because you’re not paying for every click. People are more likely to return if they found what they were looking for with no extra incentives necessary!
Pros of SEO:
- Organic search traffic has staying power. Once you’re able to get your website to rank highly in the search engines, the chances are good that you’ll generate consistent and steady streams of search engine traffic for life!
- SEO traffic is often a less expensive option than PPC. When you compare the two traffic sources, SEO comes out the winner of the two when looking at traffic generated; as long as you’re willing to put in some elbow grease and work for your rankings, that is!
Negatives of SEO:
- SEO takes time. It can take many months for your hard work to show any rewards. SEO may not be the best option if you don’t have the patience or motivation because it is a long-term strategy that requires dedication and commitment.
- You need unique content and of the highest quality, but this can be a lot of work. Fortunately for you, there are experts out there who know how to write it! If you don’t have these skills yourself, hiring someone who does will benefit your company immensely.
BKXX Enterprises has an expert team ready to rank your website to page one in as little as 90 days. Reach out to us today to schedule a discovery call.
Suppose you are more hands-on and technical and wish to do it yourself. Check out this article for eight ways to rank your small business website without rich content.
Now that we have the good and the bad of SEO let’s take a closer look at PPC.
Is PPC Marketing better?
Well, that depends.
PPC ads are great for quick bursts of traffic tailored to your budget instead of SEO, which takes time and money before it pays off. But PPC has a shelf life where the ads will eventually stop appearing in search results while SEO keeps working indefinitely. It’s also possible with PPC to pay more than you should have or get penalized by Google if you don’t know what you’re doing.
I think it’s fair to say that there are pros and cons on both sides of the spectrum!
Pros of PPC:
- Quick results. Unlike SEO, where you may have to wait months before seeing any movement on your website’s traffic stats, it is possible to start getting substantial clicks and views within a few hours using an effective Google ads campaign.
- Paid search campaigns allow quick and easy adjustments in the short term while also offering long-term benefits such as increased web presence. Those campaigns will provide more visibility over time with greater chances of conversion rates and higher ROI. You can go after different demographics with PPC. For example, if you want to target a woman in her 30s who lives in the UK and is interested in cooking, you have that option on PPC. SEO doesn’t offer this feature for your ad targeting needs.
- You can experiment quickly and easily. When you use PPC, you can run A/B tests that help make the decision-making process for what works and doesn’t much more straightforward than SEO. SEO, which is a slower process, takes time before any conclusions on success are determined.
Negatives of PPC:
- PPC can be expensive. If you are in a competitive niche, PPC is an option that might not produce the best ROI for your business while it’s figuring out which ads work and which don’t.
- Ads are like people; they can become less effective over time. Relying on the same ads for all campaigns will result in them becoming stale and ineffective, so mix up your copy and images to keep them working long-term!
Which is better for you, SEO or PPC?
It ultimately depends on your goals and budget. If you want instantaneous, measurable results achieved with a PPC campaign, SEO might not be the best path for you because it takes time to optimize a website before seeing the benefits of traffic growth.
On the other hand, if your goal is long-term success in rankings and organic traffic, consider investing more into SEO than PPC because it will take less time and produce higher quality leads over time.
Combining both SEO and PPC will help you to attract an even larger audience. A two-pronged approach is an excellent way of maximizing the number of potential customers your website can serve!
Regardless of the method you feel would be best to use for your business, BKXX Enterprises has the team and resources available for you to reach your web traffic goals.
To find out where your business ranks online with either SEO or PPC, you can get a free report by clicking here and filling out brief details about your organization.