With the current Covid-19 pandemic still affecting many states, many businesses have opted to sell their products and services online. And for a business to thrive in the new normal and the future, incorporating up-to-date digital marketing strategies is paramount. This is because the industry is evolving rapidly, and your business cannot risk falling behind. Wondering where to start? We have identified the top trends in the digital marketing industry for 2021.
1. Increased Use of Social Media
Social media platforms continue to take the online marketing industry to the next level. They help a business gain wider access to their target market and engage and retain their customers with ease. The success of a business begins by making customer engagement and retention a priority.
It is also an affordable way to drive traffic to your business and can result in excellent rates of sales conversion. So, be sure to dedicate a lot of resources to social media marketing this year if you want your business to grow and thrive.
2. Integration of Local SEO
Every sale starts with your potential customer looking for their preferred products or services on search engines. As we all know, search engine optimization is one of the best and most effective ways to drive traffic to your website—that traffic can translate to improved sales!
However, to get the most from this technique in 2021, it’s important to have a well-defined geographical area in your local entries. This will enable your business to appear on local area searches as most search engines like Google prioritize local areas in their search algorithms.
3. Power Voice Searches
A considerable number of customers today use voice search to look for products and services online. This search method often provides quite different results than using typed text for searches. Therefore, make sure your business’ content is well optimized for voice to easily get ranked. Make it very direct and conversational to accurately synchronize search questions. This will help you increase traffic, stay relevant, and be highly visible to your potential customers.
4. More Engaging Content
Businesses that add engaging content to their social media or website have attracted a great number of customers. Using live streams, videos, animations, and any other material that can capture your customer’s attention is a great idea. Such content ultimately helps consumers learn about your brand and your products.
5. Inclusivity
Inclusivity was a major focus in 2020 and will carry over into this year. About 41% of consumers tend to avoid businesses that don’t embrace inclusivity. So, make sure your brand showcases support for it to create deeper connections with your buyers.
Need help growing your business and dominating the online market? Look no further than BKXX Enterprises. Our tailored marketing solutions are designed to help your business get on the fast track to success, contact us today to schedule your free consultation.
