2020 was a year of tremendous change for the home services industry. Several businesses had to adapt to the new methods of doing business after the initial shock and lockdown caused by the COVID-19 pandemic. Although it proved a challenge, home services professionals rose to the occasion and the industry grew as a result.
We went over some of the marketing trends that are taking charge in 2021, as well as what you need to know about marketing your home services business, so now we want to talk about the trends that are popping up for marketing home services businesses, and how BKXX Enterprises can help build your customer base!
Staying at the Top With Google
Moving forward, we expect Search Engine Optimization (SEO) practices to play an increasingly crucial role in a home services company’s ability to thrive in its local market. In other words, SEO refers to more than keywords—a wide range of factors, such as user intent, the quality of content, links, or your website’s technical setup, can influence how it appears in search engine results. Since most searches happen through Google, it’s important to have a well-optimized site that focuses on displaying information using Google’s best practices.
Stay on top of your SEO and your GMB by signing up for the BKXX Enterprises Google My Business Ultimate Package! We take care of everything for your initial Google My Business account, and then we’ll continue taking care of it until you rank #1 in every single local search result. That way, when people search for services your home services company provides, they will see YOU at the top of the results, not your competition.
Strengthen Your Reputation With Real Client Reviews
The majority of the time, when someone searches for the services you provide on Google, they see a map of their location with a list of businesses within a 10-mile radius. Apart from a physical location, reviews are the only way to determine which business is better.
The more reviews you have, the more chances you have of someone choosing your business over another. People tend to gravitate towards a business, product, or service that has been reviewed and has a high rating. So, it’s time to start asking your clients for a review of their experience with your company every single time.
Team up with BKXX Enterprises to get ahead of the pack with our Reputation Management Growth Accelerator package. When you sign up, you’ll get access to premium features where you can monitor what people are saying about you online and improve your visibility in local search. See how you stack up against the competition, stay in the know with automated alerts and get progress reports to see how your reputation has improved.
Take advantage of these trends for Summer 2021 and reach out to BKXX Enterprises today to help you decide which strategies would work best for building your customer base. We also offer an array of other services, including SEO consulting, digital strategy development, and so much more! Get started now by contacting us online or calling 740-359-7180.